grooming

Willy Chavarria Spring 2020 Fashion Show "The Love Garage" Backstage

Article by MARCO CASTRO @marcomakeup
Images by ANDREW MORALES @lifeinreverie

To speak of Willy Chavarria and the message behind his brand could take me a couple of pages. All I can say about him are words of admiration, LOVE and respect.

For his SS20 collection THE LOVE GARAGE, named after an early 90’s club he frequented in SF, I created two different looks. I complemented the main collection, which featured a Chicano chic minimalist silhouette, with settled and realistic looking scars—those that you would see in films about bad guys you’d want to sleep with. For the second part of the show, a collaboration with California brand K- Swiss, which featured a street cast, I gave the models cherubim-like rosy cheeks that made those candy neon-colored sweatshirts pop.

directed by MARLON TAYLER WILES @marlontaylorwiles
soundtrack by YURI BEATS @yblesnyc
casting director BRENT CHUA
makeup director MARCO CASTRO @marcomakeup for @menaji_skincare
make up team coordinator DIMITRIOS POPPIS @dimitripoppis
hair design NELSON VERCHER @nelsonvercher for @ritahazan
style direction KARLO STEEL @karlosteel
PR services @purplepr
host @robinsonggary at @rootstudios

 

Moschino Toy Boy Fragrance Summer 2019 Campaign

“We Believe: The Best Men Can Be” Gillette | Short Film

by MARCO CASTRO @marcomakeup

Bullying. Harassment. Is this the best a man can get? It's only by challenging ourselves to do more, that we can get closer to our best. To say the right thing, to act the right way. We are taking action at http://gillette.com/en-us/about/the-best-men-can-be. Join us.

Boys will be boys.

Gillette has released a global controversial campaign in conjunction with The Boys and Girls Clubs of America titled, “The Best Men can Be”, playing off their original tagline launched 30 years ago, “The Best A Man Can Get.”

The film showcases Gillette's point of view of how people can work together to set the right example for the next generation of men and take positive actions that change the culture of "toxic masculinity."

Men are not at their best today and many find themselves at a crossroads, caught between the past and a new era of masculinity. While it is clear that changes are needed, where and how we can start to effect that change is less obvious for many. And when the changes needed seem so monumental, it can feel daunting to begin... So it is time to do it together.

Image courtesy of Gillette.

Image courtesy of Gillette.

Gillette’s new tagline seeks to continue to inspire us all to be better every day, and to help create a new standard for boys to admire and for men to achieve... Because the boys of today are the men of tomorrow.

Gillette will be distributing $1 Million per year for the next three years to non-profit organizations executing the most interesting and impactful programs designed to help men of all ages achieve their personal best.